Increase your Brand Awareness, Authority & Traffic through Social Media Marketing
We all know the importance of Social Media in today’s date. If you are in any business, you simply can’t afford to stay out of it.
We Help you Strategize, Plan, Create Content and Manage your different Social Media Channels!
Under Social Media Management Services, we focus on three things – AWARENESS, ENGAGEMENT, and GROWTH
Posting consistency is more important than posting frequency. Though Content quality is more important than content quantity (and social media networks are letting us know with all the changes).
Consistent imagery across platforms builds your brand recall. Marketers are told time and time again to create “unique” content. Unique and consistent imagery behind all of your social presence represents a one-of-a-kind voice.
Depending on the social media channels you choose, the Same content needs to be distributed in different formats.
How we help you with Social Media Management?
Increase Brand Awareness
Keeping in mind your buyer persona, by creating right messaging in the right format, we help you in increasing the right follower for you. Here we do two things- Research and Creation. We focus on two things – research on keywords, hashtags, trends and competitors and creating the content and format of the content ( text, image, infographics, videos etc.) accordingly.
Grow Your Web Traffic
Ultimate aim of any social media strategy is to increase your awareness, engagement which can inspire people to visit you resulting in increase in website traffic. With content syndication from your blogs and website, we ensure the moment your target audience is interested, they reach you to know more abut you just with one click.
Engage Your Audience
Our focus is to engage the audience and maintain a long-lasting relationship with them. The main factor which results in social media engagement is Trust. And to build trust, we focus on two areas – meaningful content and consistency. Depending on your target audience, we consistently develop meaningful content that might educate or inform your target audience which in return builds trust and as a result improves social media engagement.
Our Effective 7 Step Process For Social Media Management Success
Step 1 – Understand
We first begin with understanding your buyer persona and the competitor analysis to create a Social Media Strategy for you.
Step 2 – Research
Social Media Marketing is not only about images. It’s all about conveying the right message to the right audience. Based on your buyer persona we create the social media template which will include, keywords, phrases, topics, kind of images to be used, color combinations, and backgrounds to be used.
Step 3 – Strategy
Based on our research we create your social media post strategy and create a monthly calendar and share it with you for approval.
Step 4 – Designing
Based on the social media template and strategy created, we design the posts accordingly. It includes designing of graphics and short videos depending on the content format that’s fit for the social media channel.
Step 5 – Scheduling
Once approved by you, our team schedules the posts as per the calendar created for the month. Depending on the channel, we use direct scheduling or scheduler to we might post directly as per schedule. Each of the post is created with relevant hashtags and links if any.
Step 6 – Analysis
We regularly monitor the post to get insights and understand the performance of the posts and the account. Based on the insights we continuously keep on strategizing the future posts for better results. We also perform Social Media Listening on your behalf.
Step 7 – Reporting
At the end of every month, we create a monthly report which gives an insight into each and every post. Through the report, you get to understand how are the posts performing, which are more engaging, which is getting more traffics, etc.
What Do You Get?
- Monthly Keyword-driven and Objective Oriented Social Media Strategy.
30 social media posts monthly for each of the channels
Custom images / infographics/ videos depending on the strategy
Cover and profile photo design and social media profile optimization
Dedicated Accounts Manager and support
Social media listening and monitoring
Social Media Monthly Reports
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